One Stop Judaica

If you own a Judaica or Jewish art store, then you are likely running into some barriers when it comes to selling it. This is quite a common problem because not as many people (even of Jewish heritage) aware of Judaica and the cultural value these objects have. But that does not mean that they will not pay for it. It just means that you are in a niche industry that you must learn to communicate effectively with. You have to learn how to concisely demonstrate the value of these objects. But more importantly, you have to learn how you are going to put these items of value in front of the people who value it.

jewish item from local judaica store in Prahran, melbourne

A Common Limitation

Mostly you are not able to get the most out of this product because you do not have the right audience. The type of marketing that you are doing is shotgun marketing (also known as a short-term marketing strategy). Shotgun market and is not the best strategy to use if you want to make money in this market. You need to pinpoint the market that you want to attract and go after them and only them. Until you find out how to do that you would not have much success in this business. Judaica is a product that can sell itself you just need to put it in front of the right people. Right now you have not put it in front of the right people and that is why you are not having the outcome that you want.

Get An Online Store

The Internet is the best place to reach your target market and it can deliver great results if done properly. With effective strategies like Search Marketing, you can pinpoint your market, your niche, and your target and you can market directly to them. You can have the people who are searching for you to find you. The art is knowing the correct keywords and discovering the strategy to attract the people are looking for what you have to offer. This is what SEO professionals do and if you find this overwhelming, consider finding an Agency that offers this service, like AP Web Solutions, and talk to them. Check their website here to see more about what they have to offer. But this video explains a bit more:

You could continue your wide net approach but it will not work because the Web is a very large place and finding the people who you want to market to is one of the most difficult tasks. Until you figure out how to pinpoint a perfect market you will continuously fail. Consider some professional assistance to get started. Here is a local consulting service that may be able to assist.

SEO Consultant

One thing that you can do is use the keyword search to figure out which keywords to people surge when they are looking for this product. By finding out what they search you know what keywords to target and when you know which keywords to target you know how to find your market. It is then up to you to implement a strategy that will put your website or online store right in front of them. It also means that you need to be good at copy-writing and holding people’s attention online.

When you are able to master this skill of pinpointing a niche on the Internet you will be able to bring in as many customers as you want. It is a skill that you must develop and it takes some time to do so but the information on how to do this is readily available. So if you are ready to take your Judaica store sales to the next level, learn how to actually market and find your target audience.

Judaica is not a word that is used very often these days. A lot of people don’t know what it is and what it stands for, let alone its value or worth. Even Jewish people don’t often know much about it unless they have been educated about it by their parents or other elders from the family. So let’s have a look into what Judaica is.

Judaica is the term used to describe Jewish ceremonial art – items that are used by Jews for the purpose of their religious rituals. It is considered important for Jews to enhance their mitzvah by using particularly beautiful objects to perform it since this is a way of honoring God and his commandments.

Judaism has always traditionally put a lot of importance on commissioning ritual objects that are made by talented artists and skilled craftsmen. With time, of course, some of these objects become artifacts and the older they are, the more historical value they have.

In the early commentaries on the Hebrew bible, a rabbi would talk about glorifying God, and praising him for beautiful things. There are a number of valuable items that are considered to fall into the category of Judaica, including:

Kiddush Cups

These cups are decorative items that are used to sanctify Jewish holidays, and for the Shabbat. They can be made of pewter, silver, porcelain or nickel.

Candlestick holders

picture of judaica item

The hand washing cup, or netilat yediam.

The Havdalah Spice Box.

There are also decorative items used during Hanukkah and during Sukkot.

Interesting Collections of Judaica

Judaica is something that every Jewish family will have, but it’s particularly interesting to look at what has historically been used by Jews. The British Library has an interesting collection of Judaica, and you will see some at the Jewish Museum in London too, as well as in the Musee d’art et d’Histore du Judaisme, which is in Paris. There are similar museums in Prague and in North Carolina too, where Jews have donated historic and interesting items for preservation.

If you want to collect Judaica, you will find that auction houses such as Sotheby’s and Skinners often hold Jewish-focused auctions, which are the perfect place to pick up valuable, interesting and historic Judaica.

The collection of, and use of, Judaica is an interesting part of the religion. It is not encouraged for Jews to be materialistic in other parts of their lives, but they are encouraged to glorify God, and the use of lavish celebrations is one way of showing that they take pride in honoring God’s commandments. Jewish churches and Jewish celebrations are some of the most interesting ones to observe – not just for other Jews, but for anyone who has an appreciation for religion, art, and culture. If you have your own store, see this post to learn how you can sell more Judaica items. Judaica is s beautiful representation of the Jewish religion, and what it means to the artists and craftsmen that made the items.